Saudi Arabia’s tourism sector continues to accelerate, with Al Qimmah Hospitality, a subsidiary of BinDawood Investment, and Marriott International announcing the signing of five new hotel projects. Together, the developments will add more than 2,700 rooms across Jeddah, Makkah, and Madinah, reinforcing the Kingdom’s position as a global tourism hub.

The agreement introduces four of Marriott’s renowned brands — JW Marriott, Four Points by Sheraton, Element Hotels, and the debut of Four Points Flex by Sheraton in Saudi Arabia. This expansion reflects both companies’ shared commitment to supporting the Kingdom’s ambitious tourism vision and catering to the rising demand for world-class accommodations.

Leadership Highlights

Dr. Abdulrazzaq BinDawood, Chairman of Al Qimmah Hospitality, said:
“We are proud to strengthen our collaboration with Marriott International through the addition of these five projects to our portfolio. Our continued investments in the Kingdom’s hospitality sector reflect our confidence in Saudi Arabia’s position as a leading tourism destination. These new hotels respond to the growing demand for accommodation and underscore our ongoing commitment to enhancing travel experiences for local, regional, and international travelers, further solidifying the Kingdom’s standing as a global tourism hub.”

Karim Cheltout, Senior Vice President – Development, Middle East & Africa, Marriott International, added:
“We look forward to building on our relationship with Al Qimmah Hospitality and BinDawood Investment and supporting Saudi Arabia’s ambitious tourism vision by delivering world-class hospitality experiences that celebrate the country’s rich culture and dynamic growth. While we continue to see opportunities to diversify our footprint across all segments, the signing of our first Four Points Flex by Sheraton marks an exciting milestone, and we see strong potential to further grow our midscale brands across the Kingdom.”

Project Details

JW Marriott Jeddah, The Apartments

Located on Jeddah Corniche Road, this development will feature 356 studios and apartments designed for extended stays. Facilities will include dining venues, a fitness center, swimming pool, children’s club, and an Executive Boardroom. It will sit adjacent to the JW Marriott Hotel Jeddah announced in 2024.

Four Points by Sheraton Shesha, Makkah & Four Points by Sheraton Madinah King Fahd Road

Together, these two properties will add 1,830 rooms. The Makkah hotel will be near Masjid Al Haram, while the Madinah property will be close to Masjid Al Nabawi. Both will feature Four Points’ signature comfort, Grab n’ Go dining, Nitro Brews, meeting facilities, and fitness centers.

Element Madinah Sultana Road

Designed for both short and long-term stays, this hotel will offer 136 studios and apartments with in-room kitchens and spa-inspired bathrooms. Guests can enjoy the Motion Fitness Centre, complimentary Rise breakfast, and Restore Grab & Go meals.

Four Points Flex by Sheraton Madinah Hijrah Road

Marking Marriott’s entry into the midscale segment in Saudi Arabia, this property will feature 450 rooms. Located in the Al Amariyah district of Madinah, it will provide easy access to the Prophet’s Mosque and focus on delivering effortless guest experiences with essentials done well.

Marriott’s Growing Footprint

Marriott International recently celebrated a milestone of 100 combined open and pipeline hotels in Saudi Arabia. With over 40 years of operations in the Kingdom, the company currently manages 44 properties and more than 11,000 rooms across 13 brands — underscoring its long-term commitment to the region.